|
J.
Crew International, Inc. v. crew.com (Telepathy, Inc.)
[Indexed as:
J. Crew International, Inc. v. crew.com]
[Indexed as:
crew.com]
WIPO Arbitration
and Mediation Center
Administrative
Panel Decision
Case No. D2000-0054
Commenced:
February 10, 2000
Judgement:
April 20, 2000
Presiding Panelists:
Richard W. Page, Mark V.B. Partridge
Dissenting
Panelist: G. Gervaise Davis III
Domain name
- Domain name dispute resolution policy - U.S. Trade mark - Service
mark - Identical - Confusingly similar - Bad faith registration - Bad faith
use - Legitimate interest - Speculation.
Complainant
was registrant of United States trademark. Registrant registered the domain
name, crew.com. Complainant alleged that its registered marks and the registered
domain name were identical and that Respondent registered the domain name
at issue in bad faith.
Held,
Name Transferred to Complainant
Complainant
must establish both bad faith registration and bad faith use.
It is clear
that the domain name crew.com is identical or confusingly similar to the
trademark registered and used by Complainant, CREW. It is also clear that
Respondent has no rights or legitimate interest in respect of the domain
name. This is bad faith registration.
Since both
Complainant and Respondent are domiciled in the United States of America,
case law on United States trademarks gives the most persuasive point of
reference for resolution of the legitimacy of speculation in domain names.
Respondent is in the business of developing domain names for its use and
the use of its clients. Respondent contends that it had legitimate
business interests in registering the domain name crew.com based on the
varied and generic use of the term "crew", and that its activities are
no different than what other entrepreneurs do in developing intent to use
trademarks.
Under United
States trademark law Respondent would have had constructive notice of Complainant's
registration of the trademark CREW. As a result, Respondent cannot
rely on lack of knowledge as a defense to its conduct. Also, Respondent
must have a demonstrable bona fide intent for the use of a trademark. Respondent
failed to show that it had developed a plan for the legitimate use of the
domain name crew.com and it did not make use of said domain name until
it was asked to participate in an affiliate program of the Complainant.
Also, Respondent refused to sell the domain name to Complainant for nominal
consideration directly related to the domain name.
Respondent
has demonstrated a pattern of behavior with respect to domain name speculation
that precludes others from making bona fide use of desirable domain names
that may correspond to their trademarks. Under these circumstances
the speculation of the domain name crew.com amounts to bad faith registration
and bad faith use.
Policies
referred to
Uniform
Domain Name Dispute Resolution Policy, adopted August 26, 1999
Network
Solutions Inc. Domain Name Dispute Policy
Cases referred
to by Majority Panelists
Avery Dennison
Corp. v. Sumpton, 189 F.3d 868 (9th Cir. 1999)
Cello Holdings,
L.L.C. v. Lawrence-Dahl Companies, 2000 U.S. Dist. LEXIS 3936 (S.D.N.Y.
March 30, 2000)
Clorox Co.
v. Chemical Bank, 40 U.S.P.Q.2d 1098, 1104-1106 (T.T.A.B. 1996)
Commodore
Electronics Ltd. v. CBM Kabushiki Kaisha, 26 U.S. P.Q.2d 1503, 1507 (T.T.A.B.
1993)
General Machine
Products Company, Inc. v. Prime Domains, ICANN Case No. FA0001000092531
Northern Light
Technology, Inc. v. Northern Lights Club, 2000 U.S. Dist. LEXIS 4732 (D.
Mass. March 31, 2000)
Cases referred
to by Dissenting Panelist
Cello Holdings,
L.L.C. v. Lawrence-Dahl Companies, 2000 U.S. Dist. LEXIS 3936 (S.D.N.Y.
March 30, 2000)
Hasbro, Inc.
v. Clue Computing, Inc., 66 F.Supp.2d 117, (D. Mass., 1999)
Lockheed Martin
Corp. v. Network Solutions, Inc., 985 F.Supp. 949 (C.D. Cal. 1997), aff'd,
194 F.3d 980 (9th Cir. 1999)
Prestonettes,
Inc. v. Coty, 264 U.S. 359 (1924)
Panel Majority
Decision referred to
--
Page, Panelist:
-
1. The Parties
Claimant is
J. Crew International, Inc. a corporation located at 802 West Street, Suite102,
Wilmington, Delaware 19801 USA with its corporate headquarters located
at 770 Broadway, New York, New York 10003 USA.
Respondent
is "crew.com" an entity of unknown type located at P.O. Box 9911, Washington,
DC 20016 USA. Respondent's alter ego is Telepathy, Inc., which uses the
identical post office box as Respondent, and which is listed as the Administrative
Contact, Technical Contact and Billing Contact for Respondent. Respondent
refers to itself in the Response as Telepathy, Inc. The only time it used
the business name "crew.com" was when it registered its domain name <crew.com>.
Respondent is not incorporated under the name "crew.com" and has not filed
an assumed name certificate under the name "crew.com."
2. The Domain
Name and Registrar
The domain
name at issue is <crew.com>. The registrar is Network Solutions, Inc.
(the "Registrar"), 505 Huntmar Park Dr., Herndon, Virginia 20170 USA.
3. Procedural
History
The WIPO Arbitration
and Mediation Center (the "Center") received the Complaint of Complainant
on February 10, 2000 by email and on February 15, 2000 in hardcopy. The
Complainant paid the required fee.
On February
16, 2000, the Center sent an Acknowledgement of Receipt of the Complaint
to the Complainant. On the same date, the Center sent to the Registrar
a request for verification of registration data. On February 16, 2000,
the Registrar confirmed, inter alia, that it is the registrar of the domain
name in dispute and that <crew.com> is registered in the Respondent's
name.
Having verified
that the Complaint satisfies the formal requirements of the ICANN Uniform
Domain Name Dispute Resolution Policy (the "Policy"), the Rules for Uniform
Domain Name Dispute Resolution Policy (the "Rules"), and the Supplemental
Rules for Uniform Domain Name Dispute Resolution Policy (the "Supplemental
Rules"), the Center on February 16, 2000 sent to the Respondent, with a
copy to the Complainant, a notification of the administrative proceeding
together with copies of the Complaint. This notification was sent by the
methods required under paragraph 2(a) of the Rules. The formal date of
the commencement of this administrative proceeding is February 16, 2000.
On March 7,
2000, the Center received Respondent's Response by email with hardcopy
received on March 9, 2000. On March 10, 2000, the Center sought clarification
of certain items in the Response and in correspondence from Complainant.
On March 24, 2000, after receiving their completed and signed Statements
of Acceptance and Declarations of Impartiality and Independence, the Center
notified the parties of the appointment of a three-arbitrator panel consisting
of Mr. Richard W. Page as the Presiding Panelist, Mr. Mark Partridge as
Complainant's party-appointed panelist and Mr. G. Gervaise Davis, as Respondent's
party-appointed panelist.
The Panel met
by telephone conference call on April 5, 2000. In the Panel's Procedural
Order No.1 delivered to the Center and the parties, the Presiding Panelist
confirmed the Panel's finding that the resolution of the present dispute
involved extraordinary circumstances warranting the extension of the deadline
to deliver the Decision until April 20, 2000.
4. Factual
Background
Complainant
is a leading retailer of women's and men's apparel, shoes and accessories
and is the owner of two United States trademarks (1) J. CREW for bags,
clothing and catalog services, Reg. No. 1308888, issued December 11, 1984,
and (2) CREW for clothing, Reg. No. 1348064, issued July 19, 1985. Complainant
has been using its principal trademark is J. CREW since 1982. It has used
in a more limited manner its secondary trademark CREW for in-store signs,
but not in its primary advertising. Complainant's products are distributed
exclusively through the company's retail stores, factory outlet stores,
catalogs and Internet site www.jcrew.com. Complainant currently circulates
over 73 million J. CREW catalogs per year and operates over 80 J. CREW
retail stores and 45 J. CREW factory outlet stores. In 1998, products sold
under the J. CREW brand name contributed $626 million in revenues.
Revenues derived from the Internet were estimated at $20 million for 1998.
Respondent
registered the domain name <crew.com> on July 12, 1998, then later registered
the domain name <j.crew.com> as a sub-account. Respondent's alter ego
is Telepathy, Inc., which uses the identical post office box as Respondent,
and which is listed as the Administrative Contact, Technical Contact and
Billing Contact for Respondent. Telepathy has registered or acquired more
than 50 domain names consisting of words that may be trademarks of others
or are generic words that others may wish to use. The identical post office
box also is listed for an individual named Nat Cohen, who is believed to
be a principal of both Respondent and Telepathy, Inc.
None of Telepathy's
domain names (other than its own domain name <telepathy.com>) is being
used for an active website. Telepathy is clearly in the business of offering
its domain names for sale. Its purpose in registering or acquiring these
domain names has been expressly stated on its website, www.telepathy.com.
Telepathy has acquired attractive domains both for use in its own development
efforts and for its development partners and clients.
Telepathy registered
or acquired these domain names primarily for the purpose of selling, renting,
or otherwise transferring the domain name registrations to its "clients."
The same appears to be true of Respondent's domain name <crew.com>.
Complainant
registered the trademarks J. CREW and CREW before Respondent registered
the domain name <crew.com> or the variation domain name <j.crew.com>.
Respondent
has used its domain name <crew.com> only for a website linked to Complainant's
web site, and for no other purpose.
After Respondent
had registered the domain name <crew.com>, an employee of Complainant
invited Respondent to join Complainant's affiliate network. Pursuant to
this affiliate program, Respondent was permitted to place a banner ad on
Respondent's website which was linked to Complainant's website. Complainant
promised Respondent a commission for sales made to customers using that
link, but has apparently defaulted on its obligation. The only material
on Respondent's website was the banner ad linked to Complainant's website.
When Complainant's
attorney asked Respondent's attorney whether Respondent might be willing
to sell its domain name <crew.com> to Complainant, Respondent's attorney
said that Respondent had "spent over 6 figures for domain names" and "would
not be interested in a nominal sum." Complainant then revoked Respondent's
participation in the affiliate network. Respondent is not a licensee of
Complainant, nor has Respondent ever been authorized by Complainant to
use Respondent's domain name <crew.com> or the variation domain name
<j.crew.com>.
In response
to a request by Complainant to Network Solutions, Inc. ("NSI"), Respondent's
domain name <crew.com> was placed on "Hold" on September 3, 1999 in
accordance with NSI's Domain Name Dispute Policy. However, under the new
ICANN Uniform Domain Name Dispute Resolution Policy, NSI has informed Complainant
that Respondent's domain name <crew.com> will be reactivated on February
11, 2000 unless it receives a copy of the Complaint in this matter.
5. Parties'
Contentions
A. Complainant
contends that the domain name <crew.com> is identical to the trademark
CREW and confusingly similar to the trademark J. CREW pursuant to the Policy
paragraph 4(a)(i).
B. Complainant
contends that Respondent has no rights or legitimate interest in the domain
name <crew.com> pursuant to the Policy paragraph 4(a)(ii).
C. Complainant
contends that Respondent registered and is using the domain name <crew.com>
in bad faith in violation of the Policy paragraph 4(a)(iii).
D. Respondent
does not contest that the domain name <crew.com> is identical with the
trademark CREW. Respondent does contest that the domain name <crew.com>
is confusingly similar to the trademark J. CREW.
E. Respondent
contends that it has rights and legitimate interest in <crew.com> because
of Respondent's legitimate business of developing domain names for its
own use and for sale to its clients.
F. Respondent
contends that its registration and use of <crew.com> is in good faith
because it had no actual knowledge of the CREW or J. CREW trademarks when
it registered the domain name and because it was asked to join Complainant's
affiliates group.
6. Discussion
and Findings
Identity or
Confusing Similarity.
The domain
name presently at issue is <crew.com>. The "crew" portion of this domain
name is identical to Complainant's trademark CREW. Therefore, a majority
of the Panel finds that the requirement of the Policy paragraph 4(a)(i)
is satisfied.
The Complainant
has not offered sufficient proof to warrant a finding the domain name <crew.com>
is confusingly similar to Complainant's trademark J. CREW or to its domain
name <jcrew.com>.
Rights or Legitimate
Interest.
Respondent
is a speculator who registers domain names in the hopes that others will
seek to buy or license the domain names from it. Speculation means the
practice of registering or acquiring domain names without any demonstrable
plan for a specific use of that domain name. The speculator hopes to license
or sell the domain name in the future for profit, but has no specific use
in mind at the time of registration or acquisition. Such conduct does not
fall within any of the circumstances listed under Paragraph 4 of the Policy
as evidence of rights or legitimate interest in the domain name. Such conduct
precludes others who have a legitimate desire to use the name from doing
so. Persons precluded by such conduct may be those who have no prior right
or interest in the name, as well as those who have a demonstrable prior
interest in the name. Speculation is not recognized by the Policy as a
legitimate interest in a name, and the Policy should not be interpreted
to hold that mere speculation in domain names is a legitimate interest.
To hold otherwise would be contrary to well-established principles that
preclude mere speculation in names and trademarks and would encourage speculators
to appropriate domain names that others desire to put to legitimate use.
Ultimately, speculation in domain names increases costs to the operators
of websites and limits the availability of domain names.
The Complainant
and the Respondent are both domiciled in the United States of America.
Therefore, the case law on United States trademarks gives the most persuasive
point of reference for resolution of the legitimacy of speculation in domain
names and provides authority that speculation in the registration and use
of domain names corresponding to another's trademark is an abusive registration.
Respondent
asserts that its activities are no different than what other entrepreneurs
do in developing intent to use trademarks. However, Respondent is in error
in its suggestion that speculation in trademarks is permissible. Under
United States trademark law, an applicant must have a demonstrable bona
fide intent to use a trademark before filing an intent to use application.
15 U.S.C. 1051(b). Failure to present evidence of a demonstrable plan to
use the mark can result in a finding that the application is invalid. See
Commodore Electronics Ltd. v. CBM Kabushiki Kaisha, 26 U.S. P.Q.2d 1503,
1507 (T.T.A.B. 1993):
[W]e hold that
absent other facts which adequately explain or outweigh the failure of
an applicant to have any documents supportive of or bearing upon its claimed
intent to use its mark in commerce, the absence of any documentary evidence
on the part of an applicant regarding such intent is sufficient to prove
that the applicant lacks a bona fide intention to use the mark in commerce.
Further, the
applicant may not obtain a registration before it has made actual use of
the mark. 15 U.S.C. 1051(d). While the application is pending, the application
may not be sold to any other party except in connection with a sale of
the underlying business. 15 U.S.C. 1060. Otherwise, the application becomes
void and any subsequent registration is subject to cancellation. Clorox
Co. v. Chemical Bank, 40 U.S.P.Q.2d 1098, 1104-1106 (T.T.A.B. 1996)(holding
that the assignment of an intent to use application and resulting registration
were void). These statutory rules were carefully considered and serve a
valuable purpose of preventing mere speculation in the registration of
trademarks. As discussed in Clorox, the provisions of United States law
preventing the assignment of intent to use applications without the sale
of the underlying business is part of a strong public policy recognized
by the United States Congress to prevent trafficking or speculation in
trademarks. Id. at 1104. The policy against trafficking in trademarks has
also been adopted in other countries besides the United States.
The ICANN Policy
is based on the principle of "abusive registration" set forth in the Report
of the WIPO Internet Domain Name Process, April 30, 1999 (the "WIPO Report").
Paragraph 172 of the WIPO report identifies situations not considered to
fall within the definition of an abusive registration:
The cumulative
conditions of the first paragraph of the definition make it clear that
the behavior of innocent or good faith domain name registrants is not to
be considered abusive. For example, a small business that had registered
a domain name could show, through business plans, correspondence, reports,
or other forms of evidence, that it had a bona fide intention to use the
name in good faith.
Here, Respondent
has failed to show demonstrable evidence of plans to use the domain name
in good faith. Indeed, its response concedes that it had no definite plan
for use of the <crew.com> domain name when it obtained the registration
and made no bona fide use of the domain name prior to being contacted by
Complainant to participate in Complainant's affiliate program.
Respondent
has given various justifications for its registration of <crew.com>,
claiming that the domain name could be used for rowing or for construction
teams. Shifting justifications for the selection of a domain name has been
deemed to support a finding of bad faith. See Northern Light Technology,
Inc. v. Northern Lights Club, 2000 U.S. Dist. LEXIS 4732 (D. Mass. March
31, 2000)(finding the defendant's various explanations to be mere pretext).
Mere speculation
in domain names is distinguishable from the conduct allowed in other cases
where the domain name registrant has prevailed over the objections of a
trademark owner. For example, in Avery Dennison Corp. v. Sumpton, 189 F.3d
868 (9th Cir. 1999), on which Respondent relies, the defendant was making
bona fide use of the domain names at issue. That is not the case here.
Further, the Court decisions have not yet interpreted the meaning of "abusive
registration" within the context of the ICANN policy.
This also is
not a case of reverse domain name "hijacking." The typical case of reverse
domain name hijacking arose where a trademark owner would use the old NSI
policy to place a domain name on "Hold" status even though the domain name
holder was using the name in connection with unrelated goods or services
or was already known by the name. Here, Respondent has not presented any
evidence of demonstrable plans to use the domain name in connection with
a bona fide offering of goods or services or actual use of the domain name.
Rather, it has registered the domain name for purely speculative purposes
despite the fact that it had constructive notice as a matter of law that
the name was a registered trademark of another.
Therefore,
a majority of the Panel finds that Respondent has no rights or legitimate
interest in the domain name <crew.com> and that the requirement of the
Policy paragraph 4(a)(ii) is satisfied.
Bad Faith.
Paragraph
4 of the Policy provides that evidence of bad faith registration and use
includes circumstances showing:
(ii) you have
registered the domain name in order to prevent the owner of the trademark
or service mark from reflecting the mark in a corresponding domain name,
provided that you have engaged in a pattern of such conduct.
a. Preclusion
Respondent's
registration prevents Complainant from using the <crew.com> or <j.crew.com>
domain names corresponding to Complainant's registered trademarks. We recognize
that Complainant has registered the domain name <jcrew.com>. However,
the ability of the Complainant to obtain alternate domain names should
not make this provision inapplicable. Otherwise, the provision would always
be inapplicable for it would nearly always be possible for the Complainant
to obtain an alternative domain name or even to register the same name
as its trademark in another gTLD or ccTLD.
b. Constructive
Notice
Although Respondent
claims it acquired the domain name without knowledge of Complainant's trademark
registration, Respondent had constructive notice of that registration as
a matter of United States trademark law pursuant to 17 U.S.C. 1072. As
a result, Respondent cannot rely on lack of knowledge as a defense to its
conduct. It knew or should have known that its registration of <crew.com>
prevented Complainant from reflecting its CREW trademark in a corresponding
.com domain name. Because of the constructive notice provisions of United
States trademark law, lack of actual knowledge is not a defense and it
is not necessary to find actual knowledge to conclude that the use or registration
of a mark is in bad faith.
c. Pattern
of Conduct
Respondent
admits it is engaged in a pattern of conduct involving the speculative
registration of domain names for profit. While Respondent owns a long list
of registrations, it has given only one example where it has made bona
fide use of a domain name. This pattern of conduct prevents others from
making bona fide use of desirable domain names that may correspond to their
trademarks.
Therefore,
a majority of the Panel finds that Respondent has registered and used the
domain name <crew.com> in bad faith and that the requirement of the
Policy paragraph 4(a)(iii) is satisfied.
Prior Decisions
Regarding Speculation
A majority
of the Panel has considered the decision in General Machine Products Company,
Inc. v. Prime Domains, ICANN Case No. FA0001000092531, finding that registration
of the domain name <craftwork.com> was not an abusive registration.
In General Machine, Respondent's alter ego Telepathy, Inc. (then known
as Prime Domains) was in the business of selling generic and descriptive
domain names. Respondent demonstrated that the phrase "craftwork" was commonly
used as a descriptive term, and claimed that it registered the domain name
without actual knowledge of the complainant's trademark because it had
widespread use as a descriptive or generic term.
Although General
Machine appears to be directly applicable to the present case, the panel
in that case did not discuss the fact that Respondent had constructive
notice as a matter of law of the complainant's mark and the decision does
not disclose whether the Respondent had a demonstrable plan to use the
domain name when it was registered. A majority of the present Panel could
only agree with the result in General Machine if there were evidence of
a demonstrable plan at the time of registration. If it is the holding of
the panel in General Machine that the Policy permits speculative registration
of names that happen to be the trademarks of others without a demonstrable
plan for bona fide use of the domain name, then a majority of the present
Panel must respectfully disagree with the decision.
In reaching
our opinion we are well aware that trademarks are not "rights in gross"
and we do not think our opinion grants trademark owners rights beyond those
recognized under applicable law, particularly in the United States where
Congress has enacted the Anti-Cybersquatting Consumer Protection Act ("ACPA"),
in part, to prevent trafficking in domain names that are the same as the
trademarks of another. See, for example, Cello Holdings, L.L.C. v.
Lawrence-Dahl Companies, 2000 U.S. Dist. LEXIS 3936 (S.D.N.Y. March 30,
2000)(denying cross motions for summary judgment due to factual disputes);
Northern Light Technology, Inc. v. Northern Lights Club, 2000 U.S. Dist.
LEXIS 4732 (D. Mass. March 31, 2000)(refusing to modify preliminary injunction
against northernlights.com domain name based on ACPA). In Cello Holdings,
the Court stated that a reasonable fact finder could conclude the defendant
had a bad faith intent to profit from registration of a domain name that
matched the plaintiff's CELLO mark because " he had no proprietary rights
to the ‘Cello' mark when he registered ‘cello.com,' he had not previously
used it, and he had engaged in a pattern of registering domain names that
could be of
interest to
others and then trying to sell them." Thus, our conclusion--that the Respondent's
registration of <crew.com> was an abusive registration--is consistent
with the scope of protection afforded consumers and trademark owners under
U.S. law.
7. Decision
The majority
of the Panel does not decide that all speculation in domain names is prevented
by the Policy. Rather, for the purpose of this case, we merely hold that
registration of domain names for speculative purposes constitutes an abusive
registration when (1) the respondent has no demonstrable plan to use the
domain name for a bona fide purpose prior to registration or acquisition
of the domain name; (2) the respondent had constructive or actual notice
of another's rights in a trademark corresponding to the domain name prior
to registration or acquisition of the domain name; (3) the respondent engages
in a pattern of conduct involving speculative registration of domain names;
and (4) the domain name registration prevents the trademark holder from
having a domain name that corresponds to its registered mark. This definition
is consistent with the considerations stated in the WIPO Report and allows
speculation in domain names that do not correspond to registered marks
or where the registrant has a demonstrable plan to use the domain name
for a bona fide purpose prior to registration or acquisition.
A majority
of the Panel concludes (a) that the domain name <crew.com> is identical
to the trademark CREW, (b) that Respondent has no rights or legitimate
interest in the domain name and (c) that Respondent registered and used
the domain name in bad faith. Therefore, pursuant to paragraphs 4(i) of
the Policy and 15 of the Rules, a majority of the Panel orders that the
domain name <crew.com> be transferred to Complainant J. Crew International,
Inc.
Name Transferred
Dissent
referred to
--
Davis III,
Panelist: -
DISSENT
I respectfully
dissent from the decision of the majority of this panel because their decision
creates and applies a test for "abusive domain name registrations" which
is not, in my opinion, part of the ICANN Uniform Dispute Resolution Policy
nor consonant with the stated and very limited purpose of this Policy.
It does so in what I deem a mistaken view that it is up to the panel to
enforce a non-existent policy of ICANN to prevent people from registering
domain names for resale to others than the trademark owner. Whether such
activity is proper or improper is not before us under the ICANN Policy
and we do not, in any event, have the authority to so decide under the
ICANN rules. Even if the decision were correct under the Anti-Cybersquatting
Consumer Protection Act 1, which I do not think is the case, we are not
here authorized to apply that Act which differs significantly from the
ICANN Policy and Rules. The majority decision goes far beyond the scope
of the present ICANN Policy.
The panel holds
"that the registration of domain names for speculative purposes constitutes
a abusive registration when (1) the Respondent has no demonstrable plan
to use the domain name for a bona fide purpose prior to registration or
acquisition of the domain name; (2) the Respondent had constructive or
actual notice of another's rights in a trademark corresponding to the domain
prior to registration or acquisition of the domain name; (3) the respondent
engages in a pattern of conduct involving speculative registration of domain
names; and (4) the domain name registration prevents the trademark holder
from having a domain name that corresponds to its registered trademark."
Unfortunately,
the biased test the panel has used here automatically creates a situation,
in every case, where there is only one element left to test, if the Complainant
has a registered trademark and the domain registered by the Respondent
is similar to the Complainant's registered trademark. Since every ICANN
case, by definition, has to have these two other elements the decision
obviates two thirds of the tests set up under the ICANN Policy. The majority
view boils each case down to the single question, "Did the Respondent have
a specific bona fide purpose or use in mind prior to acquisition of the
domain name?" It rejects the idea that someone might not know exactly how
he or she intends to use the domain name, and makes such uncertainty bad
faith registration. That is not what the Policy we, as rule bound arbitrators,
are directed to apply by the Rules.
The majority
has identified the second element as "knowledge." This test, however, is
always satisfied per se by what the majority identifies as automatic "constructive"
notice of another's trademark rights. This is not a test, since this
element would be satisfied for all registered trademarks by virtue of the
simple fact of registration under the majority's logic.
Similarly,
the third element of the majority's test is also satisfied per se anytime
the second level domain name and the registered trademark are similar or
identical. Thus, the only test left, in each case, is whether the Respondent
had a demonstrable plan to use the domain name for a bona fide purpose
prior to registration or acquisition of the domain name. This is a gross
over-simplification of the issues involved in preventing abusive domain
name registrations. It ignores the planned limits of the ICANN Policy and
adds wholly new purposes to what is presently a fairly clear set of rules.
These rules were worked out as a compromise between the one view of assuming
all registrations of domains that are the same as or similar to a trademark
were abusive, and the other that recognizes that it is not against the
trademark laws of the world to register a domain with an intent to use
it that is not fully developed at the time of the registration. The majority
decision would create a world where Intent to Use Registrations could be
destroyed by simply showing that the ITU registrant has changed his mind
after the fact, or was not entirely certain how the mark would finally
be used or on what type of product or service. I do not believe this was
the intent of the ICANN Directors or the many people who participated in
developing these rules. To do so, would be tantamount to repeal of some
of the very sound reasons the US and other nations permit ITU registrations.
Factual
Background
Complainants
are the owners of the United States trademark registrations for (1) J.
CREW for bags, clothing and catalog services, Reg. No. 1,308,888 and (2)
CREW for clothing, Reg. No. 1308064. Complainant uses as its principal
mark J. CREW, and admits that the trademark CREW has not been used as primary
advertising for its products and mostly only for in-store signs, etc. Even
that is questionable given that the only evidence of that is a few pictures
of signs which could have been created for this case, although I do not
suggest that that is the fact here. While the majority notes that substantial
amounts of advertising have been expended on the J. CREW brand-name, this
also appears to be of little relevance in the instant case because the
trademark at issue is the CREW mark, not J. CREW. It appears all of Complainant's
products are distributed exclusively through the retail stores, factory
outlet stores, catalogs and an Internet site at www.jcrew.com. In 1998
for example, Complainant sold under the J. CREW brand-name $626 million
worth of merchandise. There is no evidence before this panel that any goods
or services were ever sold under the CREW name.
The Respondent
claims to have had no actual knowledge of the CREW trademark when it registered
the CREW domain name. There is no evidence before this panel to the contrary.
The majority states that "Telepathy has registered or acquired more than
50 domain names consisting of words that may be trademarks of others or
which are generic words that others may wish to use." 2 [Emphasis added]
The parties
to this dispute are not unfamiliar with each other. Long prior to this
dispute, Respondent was solicited by Complainant to become part of Complainant's
affiliate network advertising its goods. Respondent agreed to permit
Complainant to place banner ads on Respondent's Web site that were linked
to Complainant's web site. Complainant promised Respondent to pay a commission
on sales made to customers using that link, but defaulted on its obligation
to pay the commission. At one time Complainant's attorney apparently unilaterally
offered to purchase the <crew.com> domain name from Respondent. When
it became clear that Respondent would not sell the domain name for a nominal
sum, Complainant revoked Respondent's participation in the affiliate network
and instituted this action. One might question whether this does not suggest
that, in fact, this is a case of reverse domain name hijacking in which
the Complainant has unilaterally decided this is a domain it would now
like to have,
after encouraging
its use by another, and that it is now trying to use the ICANN rules to
achieve what it cannot do by negotiations for the purchase of the name.
Nature of
the word and trademark "CREW"
It is not
disputed that the Complainant's trademark CREW and the Respondent's domain
name are essentially the same. Paragraph 4 (a) (i) of the ICANN Policy
requires that the domain name be identical or confusingly similar to the
Complainant's trademark. The Complainant clearly meets this test. In this
case, however, that fact cuts both ways because the word CREW is so generic.
The American Heritage Dictionary defines CREW as:
CREW1 (kr›)
n. 1.a. A group of people working together; a gang: a CREW of stagehands.
b. A group of people gathered together temporarily; a crowd. 2.a. All personnel
operating or serving aboard a ship. b. All of a ship's personnel except
the officers. c. All personnel operating or serving aboard an aircraft
in flight. 3.a. Sports. A team of rowers, as of a racing shell. b. The
sport of rowing. --CREW intr.v. CREWed, CREW·ing, CREWs. To serve
as a member of a CREW: CREWed for my sister on a sloop; a spacecraft that
was CREWed by a team of eight people. [Middle English creue, military reinforcement,
from Old French creue, increase, from feminine past participle of creistre,
to grow, from Latin crscere. See ker-2 below.]
CREW2 (kr›)
v. Chiefly British. A past tense of crow2.
As discussed
below, the fact that CREW is a generic term permeates any analysis for
trademark purposes. The majority's contention that any trademark registration
by Complainant means that Respondent should automatically be imbued with
constructive knowledge of the existence of the registration for purposes
of the ICANN Policy, while incorrect in and of itself, is particularly
inappropriate for a generic term. Additionally, as numerous courts have
stated, a trademark owner is not by definition entitled to all domain names
incorporating their trademark or even those identical to their trademark.
See, Judge Pregerson's excellent discussion of this issue in Lockheed Martin
Corp. v. Network Solutions, Inc., 985 F.Supp. 949 (C.D. Cal. 1997), aff'd,
194 F.3d 980 (9th Cir. 1999). This is especially so where the mark is generic
and a common term. See, Cello Holdings, LLC v. Lawrence-Dahl Companies,
2000 U.S. Dist. LEXIS 3936 (S.D. N.Y. 2000), denying cross motions for
summary judgment because the Court felt the Plaintiff could not prove bad
faith registration under the ACPA because of the generic nature of the
word Cello, as a musical instrument. In Cello the defendant even acknowledged
that it had sought to sell the domain name to others, as part of his business
of selling domain names for generic use. This is exactly the situation
here, and the same logic should apply.
Furthermore,
the majority seems to assume that a trademark owner has some sort of God
given right to use the trademark to the exclusion of others. As Justice
Holmes observed, "A trademark does not confer a right to prohibit the use
of the word or words…. A trademark only gives the right to prohibit the
use of it so far as to protect the owner's goodwill against the sale of
another's product as his." Prestonettes, Inc. v. Coty, 264 U.S. 359 (1924).
In short, the Complainant does not own all rights to the generic word CREW
by virtue of its trademark registration.
Registrant
Rights or Legitimate Interests
Paragraph
4 (a) (I I) of the ICANN Policy asks whether the Respondent has any rights
or legitimate interests in respect of the domain name. Where the domain
name and trademark in question are generic, and in particular where they
comprise no more than a single, short, common word, the rights and interests
inquiry is more likely to favor the domain name owner. As the court held
in Hasbro, Inc. v. Clue Computing, Inc., 66 F.Supp.2d 117, (D. Mass., 1999),
holders of a famous mark are not automatically entitled to use that mark
as their domain name; trademark law does not support such a monopoly. If
another Internet user has an innocent and legitimate reason for using the
famous mark as a domain name and is the first to register it, that user
should be able to use the domain name, provided that it has not otherwise
infringed upon or diluted the trademark.
The ICANN policy
is very narrow in scope; covers only clear cases "cybersquatting" and "cyber
piracy," and does not cover every dispute that might rise over domain names.
See, for example, Second Staff Report on Implementation Documents for the
Uniform Dispute Resolution Policy (October 24th, 1999), http://www.icann.org/udrp/
udrp-second-staff-report-24oct99.htm 4.1(c) which states:
Except in cases
involving "abusive registrations" made with bad-faith intent to profit
commercially from others' trademarks (e.g., cybersquatting and cyberpiracy),
the adopted policy leaves the resolution of disputes to the courts (or
arbitrators where agreed by the parties) and calls for registrars not to
disturb a registration until those courts decide. The adopted policy establishes
a streamlined, inexpensive administrative dispute-resolution procedure
intended only for the relatively narrow class of cases of "abusive registrations."
Thus, the fact that the policy's administrative dispute-resolution procedure
does not extend to cases where a registered domain name is subject to a
legitimate dispute (and may ultimately be found to violate the challenger's
trademark) is a feature of the policy, not a flaw.
The majority
decision spends substantial effort attempting to demonstrate that what
it terms "speculation in domain names" is sufficient per se to be an "abusive
registration." However, carefully reviewing the tests provided in the ICANN
policy indicates otherwise.
Bad Faith Registration
and Use
The third
element of the ICANN policy requires that Complainant prove that the domain
name was registered and is being used in bad faith. Paragraph 4 (B)(U)
of the policy sets forth four factual examples of circumstances under which
the registration and use of the domain name may be found to be in bad faith.
The Complainant in the instant case has not and cannot meet any of the
four alternative elements of a bad faith registration and use.
Specifically,
the key alternative element which the Complainant is unable to meet in
paragraph 4 is underlined below:
(i) circumstances
indicating that you have registered or you have acquired the domain name
primarily for the purpose of selling, renting, or otherwise transferring
the domain name registration to the complainant who is the owner of the
trademark or service mark or to a competitor of that complainant, for valuable
consideration in excess of your documented out-of-pocket costs directly
related to the domain name; or…
Despite the
majority's contention that Complainant's registration of the CREW trademark
somehow automatically imputes to the Respondent a violation of this element,
there is absolutely no such evidence before this panel. While it is possible
that the Respondent acquired the domain name for the purpose selling renting
or otherwise transferring the domain name, because CREW is a common word,
it cannot merely be assumed that Respondent's intent was to sell and transfer
the domain name to the Complainant.
(ii) you have
registered the domain name in order to prevent the owner of the trademark
or service mark from reflecting the mark in a corresponding domain name,
provided that you have engaged in a pattern of such conduct; or…
Similar to
the first test element above, one cannot simply, without additional evidence,
impute that when one registered a generic name he or she by definition
does so to prevent the owner of the trademark on a generic word from having
or using that domain name. While a court of law might come, after having
taken proper evidence, listened to testimony, and properly weighed the
evidence, to a determination that this was the intent of the domain name
registrant, it is not place of this panel to do so, based on unsupported
assumptions of intent.
(iii) you have
registered the domain name primarily for the purpose of disrupting the
business of a competitor; or…
There is no
evidence to support this element and it is thus completely inapplicable.
And finally,
the last alternative test is
(iv) by using
the domain name, you have intentionally attempted to attract, for commercial
gain, Internet users to your web site or other on-line location, by creating
a likelihood of confusion with the complainant's mark as to the source,
sponsorship, affiliation, or endorsement of your web site or location or
of a product or service on your web site or location.
This element
of the bad faith analysis also fails for two reasons. First, the name is
generic and as such does not have an immediate relationship to the Complainant
any more than it does to thousands of CREW teams around world or any of
a number of its other meanings. (Again, see the Hasbro decision supra).
Second, there is no evidence that the Respondent in any way attempted to
create confusion as to the source of origin, sponsorship, or ownership
of the domain name. Any confusion which may have occurred was at least,
in part, due to the conduct of the Complainant whose own solicitation of
the link on the web site of www.crew.com caused an implied relationship.
As noted above, at the behest of Complaint's own representative, the Respondent
was encouraged by an offer of a commission, to, and did, place a banner
ad on the CREW.com web site to direct traffic to the Complainant's web
site. In my judgment, it is highly illogical to find that by placing the
banner ad, solicited and sanctioned by the Complainant, that directing
traffic to the Complainant's business should be considered an intentional
attempt to create confusion as to the source of the domain. To the contrary,
it seems an admission by
Complainant
that there is no confusion likely.
Conclusion
We are not
legislators, but arbitrators. The majority, in an effort to stop a practice
that it seems to take upon itself to believe is an unstated purpose of
the ICANN Policy, has completely over-stepped its mandate as arbitrators.
The decision creates a new and unauthorized test out of whole cloth, based
on assumptions of fact by arbitrators without evidence on the subject,
instead of using the appropriate and carefully crafted three step test
for required evidence set out by the ICANN' Policy and Rules. In my judgment,
the majority's decision prohibits conduct which was not intended to be
regulated by the ICANN policy. This creates a dangerous and unauthorized
situation whereby the registration and use of common generic words as domains
can be prevented by trademark owners wishing to own their generic trademarks
in gross. I cannot and will not agree to any such decision, which is fundamentally
wrong. I respectfully dissent from the majority decision of my fellow professional
panelists.
Name
not Transferred
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