Gorstew Limited & Unique Vacations, Inc.
v.
Sunset Leisure Group
[Indexed as: Gorstew et al. v. Sunset Leisure]
[INDEXED AS: SANDALS-ALL-INCLUSIVE.COM ET AL.]
National Arbitration Forum
Domain Name Dispute Administrative Decision
File No.: No.: FA0005000094943
Commenced: 6 June 2000
Judgement: 12 July 2000
Arbitrator: Charles K. McCotter, Jr.,
Domain name - Domain name dispute resolution - Complainant owns trademark
- Use of trademark in conjunction with travel business - Trademark associated
with hotels - Money spent to gain familiarity with public - Not identical
or confusingly similar - Domain names identify Respondent as owner of website
- Approved logo of Sandals - Inclusion of descriptive words not included
in Complainant's trademarks - Trademarks claimed by Respondent -Legitimate
commercial interest - Represents Complainant's products - Not competitor
- Approved representative - Worked co-operatively with Complainant in past
- No bad faith registration or use - Not prevented Complainant from registering
domains incorporating trademark - No intent to sell - No disruption of
business - No misdirection of Internet users - No creation of confusion.
Complainant owns trademark for SANDALS, which it uses in conjunction
with its business of hotel reservations services, sightseeing tours, and
motor vehicle transportation. A trademark was also registered for
use with merchandise. Complainant has let its trademark be associated
with a hotel chain. The hotel operates under the name Sandals Resorts,
and registered the domains SANDALSRESORTS.COM and SANDALS.COM. Respondent
registered the following domain names: SANDALS-ALL-INCLUSIVE.COM
and GO-TO-SANDALS.COM. Respondent sells vacation packages to Sandals
Resorts. Complainants ask for transfer of the domain names in dispute.
Held, Names Not Transferred
The names are not identical or confusingly similar. The subject domains
identify Complainant as owner and operate of the websites and have a logo
that was approved by Complainant. Moreover, the disputed domain names
include a distinct descriptive word or phrase, not included in Complainant's
registered trademark.
Respondent has legitimate commercial interest in the domain names.
Respondent represents Complainant's resorts. Respondent is not a
competitor, rather Respondent is a specialist certified by Complainant
and markets and sells trips to Complainant. Respondent works in co-operation
with Complainants to promote Complainants' hotels and resorts.
The domain names were not registered or being used in bad faith.
Respondent has not prevent Complainant from registering domain names using
their trademark. The domain names registered by Respondent were not done
so with the purpose of selling them. Complainant's business has not
been disrupted by Respondent, nor has Respondent attempted to attract Internet
users by creating confusion with Complainant's official websites.
Policies referred to
Uniform Domain Name Dispute Resolution Policy, adopted August 26, 1999
Panel Decision referred to
--
McCotter, Panelist: -
PARTIES
The Complainant is Gorstew Limited ("Gorstew"), Jamaica, and Unique
Vacations, Inc.("Unique"), Miami, FL, USA, (collectively the"Complainant").
The Respondent is Sunset Leisure Group ("Sunset"), Long Beach, CA, USA
("Respondent").
REGISTRAR AND DISPUTED DOMAIN NAME(s)
The domain names at issue are:
"SANDALS-ALL-INCLUSIVE.COM" and "GO-TO-SANDALS.COM", registered with
Network Solutions, Inc. ("NSI").
PANELIST
Charles K. McCotter, Jr. as Panelist.
PROCEDURAL HISTORY
Complainant submitted a Complaint to the National Arbitration Forum
("The Forum") electronically on 05/31/2000; The Forum received a hard copy
of the Complaint on 05/31/2000.
On 06/05/2000, NSI confirmed by e-mail to The Forum that the domain
names "SANDALS-ALL-INCLUSIVE.COM" and "GO-TO-SANDALS.COM" are registered
with NSI and that the Respondent is the current registrant of the name.
NSI has verified that Respondent is bound by the Network Solutions Service
Agreement Version 4.0 and has thereby agreed to resolve domain-name disputes
brought by third parties in accordance with ICANN's UDRP.
On 06/06/2000, a Notification of Complaint and Commencement of Administrative
Proceeding (the "Commencement Notification"), setting a deadline of 06/26/2000
by which Respondent could file a Response to the Complaint, was transmitted
to Respondent via email, post and fax, and to all entities and persons
listed on Respondent's registration as technical, administrative and billing
contacts by email.
On June 28,2000, pursuant to Complainant's request to have the dispute
decided by a Single Member panel, The Forum appointed Charles K. McCotter,
Jr. as Panelist.
RELIEF SOUGHT
The Complainant requests that the domain names be transferred from
the Respondent to the Complainant (Unique).
PARTIES' CONTENTIONS
A. Complainant
The Complainant contends that the domain names which Sunset has registered
are confusingly similar to trademarks owned by Gorstew and domain names
registered to Unique; that Sunset does not have rights or legitimate interests
in respect to the domain names registered by Sunset; that the fact that
Sunset is a travel agent and sells Sandals Resorts vacations does not give
it any interest in or right to register the "Sandals" names; and that Sunset
has registered and used the domain names in bad faith. The Complainant
contends that neither Gorstew nor Unique licensed or authorized the Respondent
to use the "Sandals" trademarks as part of any domain name.
B. Respondent
The Respondent contends that its domain names are not identical, nor
confusingly similar to the Complainant's trademark; that the Respondent
has a genuine, legitimate commercial interest in the use of the domain
names because the Respondent is a travel agency which predominately represents
Sandals resorts with respect to the domain names; that the Respondent is
not a competitor of Complainant; and that the Respondent registered and
uses the domain names in good faith.
FINDINGS
1. The Complaint is based upon the trademarks "Sandals", Registration
Nos.1614295 and 2054532 which are used in connection with the operation
of hotels and related hospitality services and products. Gorstew
is the owner of the trademark "Sandals" for use in connection with hotel
reservations services, sightseeing tours and motor vehicle transportation.
The "Sandals" trademark was first used in 1981 and was registered in International
Classes 39 and 42 in 1990. On April 27, 1997, the "Sandals" trademark
was registered in International Classes 16, 18, and 25, to be used on a
variety of merchandise associated with hotel and hospitality services,
including luggage, passport cases, clothing, umbrellas and photograph albums.
2. Through business and other agreements, Gorstew has permitted
the "Sandals" trademark to be associated with a chain of all-inclusive,
couples-only hotels which do business under the name "Sandals Resorts".
Sandals Resorts is a large chain of all-inclusive, couples-only hotels
in
the Caribbean with nine (9) hotels in Jamaica, Antigua, St. Lucia, and
the Bahamas. Sandals Resorts are advertised extensively throughout
the world. Over the years, Sandals Resorts has spent millions of
dollars in advertising and promotion to familiarize the public with their
product.
3. Unique is a Florida corporation which serves as the worldwide
representative for Sandals Resorts and provides marketing and reservations
services. In connection with its marketing services, it has registered
the domain names "SANDALSRESORTS.COM" and "SANDALS.COM" (July 5, 1995)
with NSI.
4. Unique maintains a website under these domain names which
advertises the Sandals Resorts and from which website consumers can obtain
information about the various Sandals Resorts and make reservations directly
with Unique for travel to the Sandals Resorts.
5. The referenced domain names "SANDALSRESORTS.COM" and "SANDALS.COM"
are the only official home pages for the Sandals Resorts and the only website
sponsored by Sandals Resorts.
6. The Respondent, Sunset, has registered two (2) domain names
which incorporate the word "Sandals":
SANDALS-ALL-INCLUSIVE.COM
GO-TO-SANDALS.COM
7. Sunset is a travel agent. One of the primary products
it sells is vacation packages to Sandals Resorts. Sunset does not
own, operate or manage any of the hotels that conduct business under the
name Sandals Resorts.
8. The Respondent's domain names,
"SANDALS-ALL-INCLUSIVE.COM" and "GO-TO-SANDALS.COM", are not
identical nor confusingly similar to the Complainant's trademark "Sandals".
Respondent's subject domain names identify Sunset as the owner and operator
of the website in addition to featuring a pronounced graphic logo approved
by Sandals that denotes to the internet user that Sunset is a Certified
Sandals Specialist.
9. Both domain names incorporate a distinct descriptive word
or phrase, which are not incorporated in the trademark "Sandals".
The other distinctive elements in each domain name, respectively, are "go?to?"
and "all?inclusive". Although Sunset has not yet acquired registration,
Sunset claims and reserves all rights to the Trademark "go-to" TM in Class
039 and 042 in reference to travel, destinations and travel information
via global computer services. The phrase "all?inclusive" describes a type
of travel and means that all food, drinks, water sports, gratuities, etc
are included in the price of the vacation. Sunset does business as
Sunset All?Inclusive Vacations. Sunset claims and reserves all rights
to the Trademark "Sunset All?Inclusive Vacations" TM in Class 039 and 042
in reference to travel, destinations and travel information via global
computer services. Therefore, the use of incorporating a distinct
phrase like "go?to?" or "all?inclusive" into a domain name makes these
domain names distinguishable and not confusingly similar to the trademark
"Sandals".
10. Respondent has genuine, legitimate commercial interest in
the use of the domain names. Sunset is a travel agency which predominately
represents Sandals resorts with respect to the domain names. Respondent
is not a competitor of Complainant. Respondent is a Certified Sandals
Specialist and an approved travel agent representative of Sandals and Beaches
Resorts. As a Certified Sandals Specialist, Respondent has co?operatively
with Complainant extensively advertised, and marketed, and booked Complainant's
Sandals and Beaches Resorts.
11. Respondent has not registered or used the subject domain
names in bad faith. Sunset is a Certified Sandals Specialist and
does market and sell trips to Sandals and Beaches Resorts. The Respondent
has not prevented Complainant from registering domain names utilizing the
Sandals trademark. Respondent did not register the domain names
with the intention of selling them. Respondent has not disrupted
the business of Complainant nor wrongfully attracted Internet users by
creating confusion that the Respondent's domain names are actually official
websites of Sandals.
DISCUSSION
Paragraph 4(a) of the ICANN Uniform Domain Name Dispute Policy ("Policy")
directs that the complainant must prove each of the following three elements
in order to demonstrate claims that a domain name should be canceled or
transferred:
(1) the domain name registered by the respondent is identical or confusingly
similar to a trademark or service mark in which the complainant has rights;
and
(2) the respondent has no rights or legitimate interests in respect
of the domain name; and
(3) the domain name has been registered and is being used in bad faith.
Identical and/or Confusingly Similar
The domain names which the Respondent has registered are not identical
or confusingly similar to the trademarks owned by Gorstew and the domain
names registered to Unique.
Rights or Legitimate Interests
The Respondent has rights or legitimate interests in the domain names.
The Respondent has presented sufficient evidence to prove that, prior to
notice of the dispute, it used the domain names in connection with a bona
fide offering of the Complainant's goods or services.
Bad Faith
The Complainant has failed to show that the Respondent registered or
used the domain name in bad faith. There is no evidence (1) that
the Respondent registered the domain name primarily for the purpose of
transferring the domain name to the Complainant or a competitor of the
Complainant for consideration in excess of out-of-pocket expenses directly
related to the domain name; (2) that the Respondent has engaged in a pattern
of registering domain names for the purpose of preventing owners of trademarks
from reflecting the mark in a corresponding domain name; (3) that the Respondent
has registered the domain name primarily for the purpose of disrupting
the business of a competitor; or (4) that the Respondent has intentionally
attempted to attract for commercial gain Internet users to the Respondent's
web site by creating a likelihood of confusion with the Complainant's trademark
as to the source, sponsorship, affiliation, or endorsement of the Respondent's
web site or location or of a product or service on the Respondent's web
site or location.
DECISION
Based upon the above findings and conclusions, I find in favor of the
Respondent. Therefore, the relief requested by the Complainant pursuant
to Paragraph 4.i of the Policy is Denied. The Respondent shall not
be required to transfer to the Complainant(Unique)the domain names "SANDALS-ALL-INCLUSIVE.COM"
and "GO-TO-SANDALS.COM".
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